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copy pre-testing [1 record]

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Alphabetical list of terms

Record 1 2001-02-27

English

Subject field(s)
  • Advertising Techniques
CONT

Developed first research system - brand strategy and positioning, copy pre-testing, response analysis, in-market tracking - to assure effectiveness of advertising before placement and measure impact on awareness, attitudes and behavior (sales) over time.

Key term(s)
  • copy pretesting

French

Domaine(s)
  • Techniques publicitaires
Key term(s)
  • pré-test d'un message publicitaire

Spanish

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